ALLISON E. WHELAN
PROJECTS
A peek at past projects.
MISS AMERICA'S GOD
Promotional Campaign for Dr. Mandy McMichael's New Book
My team and I designed a promotional campaign for Miss America's God by Dr. Mandy McMichael from start to finish with a working budget of $5,000. We coordinated and executed two events, generated creative content, created and managed social media, & maintained a positive client relationship throughout the campaign.
POP-UP
Buttoned's Annual Pop-Up Shop Event
Buttoned, a local fashion and lifestyle blog, hosts an annual pop-up shop that brings together unique businesses and the Waco community. Through Pop-Up, our team aimed to bridge the Baylor and Waco communities while supporting small businesses and creative entrepreneurs - all with fun music, tasty treats, and great finds in a popular venue.
GREG MAY HONDA
Digital Marketing Campaign
Working alongside my partner, I designed a digital marketing campaign for Greg May Honda with a budget of $160,000. We strategized to create a thorough plan for cohesive creative content, public relations, social media, & more to be presented to the client for a potential upcoming campaign to be run from May through December of 2020.
KXA BANNER COMMITTEE
2020 Co-Chair of Kappa Chi Alpha's Banner Committee
Together with my co-chair, I organized a team of 10 volunteers to create hand-painted banners for our organization, in accordance with their graphic standards and banner needs. We founded the committee, and managed a budget, developed and presented our designs, and painted banners throughout the 2020 spring semester.
COFFEE SHOPS OF WACO
Market Research Report
As a part of an upper-level Market Research course, my team was tasked with analyzing the existing coffee shop market in Waco, Texas. We set out to apply the market research techniques we had learned throughout the semester to survey the Baylor student population in order to identify their coffee consumption preferences. We then used our findings to provide suggestions as to how new and existing coffee shops should develop marketing campaigns to improve traffic.