GREG MAY HONDA

Digital Marketing Campaign for Greg May Honda of Waco, Texas

This semester-long project was part of a senior-level Digital Marketing course taught at Baylor University. Taking on the persona of a known digital marketing agency, my partner and I designed a digital campaign for the consideration of Greg May Honda, a local car dealership in Waco, Texas, from start to finish with a budget of $160,000. Our team communicated with the client in order to create a campaign message and strategy, created mock-ups to be used in the campaign, coordinated a media plan, and managed the budget. Specifically, I acted as the Account Director and Creative Director, and came up with branding elements based upon the client's existing framework, as well as developed the campaign strategy and message.