MISS AMERICA'S GOD

Promotional Campaign for Dr. Mandy McMichael's New Book

This semester-long project was part of a senior-level Promotional Campaigns course taught at Baylor University. My team and I designed a promotional campaign for Miss America's God, a book written by Dr. Mandy McMichael and published by Baylor University Press, from start to finish with a working budget of $5,000. Our team coordinated and executed two events, generated creative content, created and managed social media accounts, generated awareness through influencer deals, and maintained a positive client relationship throughout the campaign. Specifically, I acted as the Creative Director and the Social Media Manager, and came up with creative and cohesive branding elements, as well as managed our social media accounts.